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I am a healthcare marketing professional with 16+ years of experience in driving growth and shaping success for organizations in the industry. From launching groundbreaking projects to revitalizing underperforming units, I bring a proactive and results-driven approach to every challenge, always striving for meaningful and measurable outcomes.
My passion lies in building trust—whether through strengthening referral networks, empowering teams, or creating impactful marketing strategies. By blending leadership with a deep commitment to patient-focused care, I aim to deliver more than just numbers. It’s about fostering connections, enhancing brand value, and ensuring healthcare reaches communities effectively.
As the Group General Manager - Marketing at GEM Hospitals, I oversee the marketing operations across 7 branches, leading a team of 35 professionals to drive business growth and brand visibility. I have implemented Customer Relationship Management (CRM) systems to streamline patient engagement and improve service delivery. Additionally, I have spearheaded digital marketing campaigns to enhance online presence and patient acquisition. My role also involves managing North East marketing initiatives, expanding the hospital’s reach in underserved regions. I have established a proper Direct Referral Team (DRT) structure with systematic reporting mechanisms, ensuring effective tracking and optimization of referral marketing activities. Through these efforts, I have significantly contributed to the hospital’s revenue growth and market expansion.
At Avitis Institute of Medical Sciences, I was responsible for managing one multispeciality hospital and four satellite clinics, ensuring cohesive branding and marketing strategies across all units. Despite the challenges posed by the COVID-19 pandemic, I implemented innovative marketing and operational strategies that led to consistent revenue growth. My focus was on strengthening referral networks, enhancing community outreach programs, and leveraging digital platforms to maintain patient engagement. By adopting a proactive approach and optimizing resource allocation, I successfully navigated the hospital through the pandemic, achieving both financial stability and improved brand recognition.
As the Regional Head of Business Development and Marketing for North Kerala at VPS Lakeshore Hospital, I launched referral marketing and Community Connect (CC) activities in the region, which were previously untapped. I led a team of five, focusing on expanding clinic tie-ups, organizing CMEs, focus meetings, and awareness classes across Thrissur, Palakkad, Malappuram, Calicut, Kannur, and Kasargod. My efforts were instrumental in establishing the hospital’s presence in North Kerala, driving patient acquisition, and building strong relationships with referral physicians. These initiatives significantly enhanced the hospital’s visibility and revenue in the region.
At Aster Medcity, I was part of a wide and dynamic team that brought a new dimension to healthcare marketing in Kerala. I managed a team of five across key districts, overseeing referral marketing and two information centers. My role involved promoting Aster Medcity to over 800 referral doctors monthly, establishing strong brand recall, and consistently exceeding business targets. I contributed to the hospital’s revenue growth, which increased from ₹26.45 Cr in FY 17-18 to ₹50.31 Cr in FY 18-19. By implementing innovative marketing strategies and fostering cross-functional collaboration, I played a key role in positioning Aster Medcity as a leader in the healthcare industry.
At Meyer Organics Pvt Ltd, I worked as a Medical Representative, focusing on promoting pharmaceutical products and building relationships with healthcare professionals. My role involved understanding market needs, delivering product presentations, and ensuring effective communication between the company and its clients. This experience helped me develop a strong foundation in sales, marketing, and client relationship management within the healthcare industry.
➤ Spearheaded business development and marketing initiatives, leading to significant revenue growth across various roles.
➤ Launched and established new verticals, including corporate management and community connect, contributing to the enhanced brand value and market presence of the organizations.
➤ Developed and executed comprehensive marketing strategies, including digital and social media campaigns, internal branding, and large-scale events, to drive engagement and brand recall.
➤ Successfully managed and expanded teams, implementing SOPs and integrating cross-functional expertise to optimize operations and cost efficiency.
➤ Created a brand recall as the "hospital of choice" within the referral physician environment, significantly improving referral business and overall revenue.